Sales Workshop

This unique Sales Workshop is designed to help surety bond producers and surety company underwriters define and hone their sales and marketing process by learning the strategies and practices used by the top producers in our industry. Participants will complete the MCODE assessment to identify their unique pattern of motivated behavior. The NASBP Sales Workshop presenters will help participants understand how to use the assessment to achieve better outcomes! The Sales Workshop also includes an additional module that takes what participants learn in the first day of the course and guides them through a brainstorming process to build a personal social marketing strategy. During this module, the presenter leads participants through various marketing platforms—social media, email marketing, newsletters, websites, blogs, live presentations—and explains how they can be effective. The presenter will describe the types of content and targeted audiences for each platform, as well as, how to develop a marketing calendar. Also, the module will address the tools and techniques that simplify the process of building a social marketing strategy. Participants who complete the Workshop will leave with clear, actionable practices that can be implemented immediately.