Are you looking for a different way to talk about surety to your new and existing clients? The NASBP Producer Communications Toolkit 2.0 includes many tools that bond producers can incorporate into client presentations, including slide decks that are ready to be personalized, handouts, videos, and more.

Slide Decks

Toolkit 2.0 offers two slide presentations that NASBP bond producers can utilize when meeting with new clients, small and emerging contractors, even students and interns, which introduce contract surety bonding and what surety bond producers do.

A third slide deck is useful in presentations to your staff and Local Surety Associations, as it explains how bond producers can use the resources in the Toolkit 2.0 in marketing and social media campaigns to help gain more clients and sell more bonds.

Handouts

Short handouts are a helpful takeaway for a client from a meeting. Sharing a tool such as these is also a good follow-up opportunity with a potential client you met with recently.

“What Are Surety Bonds?” offers an introduction into the terminology and basics of bonding. This document, along with “What Are Sureties?” and “Who Are Surety Bond Producers?,” gives clients new to surety concise answers to many initial questions they may have.

 

 

 

 

 

“9 Things Savvy Owners Should know About Surety Bonds” shares how surety bonds benefit project owners. This would be a great package to provide a client, this document with one or two of the new NASBP Surety Shorts videos.

 

 

 

 

 

 

 

“Managing Project Risk Through Surety Bonds” is helpful to share with architects, who can be an important advisors to project owners. When they understand the value of surety bonds to a project, they can help owners understand as well.

 

 

 

 

 

“Always Verify Your Bond!” is a great follow-up tool for your contractor clients and other project stakeholders. It sets forth a two-step process to verify the authenticity of every contract surety bond.

 

 

 

 

Videos and Images

Toolkit 2.0 includes the NASBP Surety Stories video series, which tell the personal stories of construction project stakeholders and share the importance of surety bonds and surety relationships for successful project outcomes. The videos can be easily shared on social media or included in a presentation. Sending a pertinent video as a follow-up to a client meeting gives them a chance to hear from a project stakeholder in their own words about the value of surety.

The collection of stock images in the Toolkit 2.0 are easily included in presentations to emphasize your message.

Talking Points

The talking points section of the Toolkit 2.0 PDF offers a look into the mindset of the project owner, lender, architect, and contractor, as well as some targeted ways to talk about surety for each stakeholder. Pull phrasing and ideas from this section for discussions and presentations with project stakeholders and use it to tailor follow-up emails as well.

While many of the materials shared here are available for public viewing, you will need your NASBP username and password to access materials in the kit specifically for bond producers.

The above are just some of the valuable free resources NASBP bond producers will find to help them promote the surety product to construction project stakeholders, including project owners nasbp.org/guaranteed/owner, lenders nasbp.org/guaranteed/lender, architects nasbp.org/guaranteed/architect, and contractors nasbp.org/guaranteed/contractor. Visit the NASBP Producer Communications Toolkit 2.0 to learn more here: nasbp.org/guaranteed. Check out NASBP’s social media post every Friday to stay in the know about the NASBP Toolkit 2.0 Resources. #BeGuaranteedToSucceed #surety.