Providing your potential clients with valuable information and resources can help build relationships and trust while keeping you in contact with prospects.

NASBP Producer Communications Toolkit 2.0 has many resources for construction project stakeholders that work well as a value-added follow-up.

Always Verify Your Bond!
This one pager is great to send to prospective clients that are new to bonding, to show them the best ways to ensure the authenticity of every contract surety bond.

10 Tips to Improve Construction Site Project Communications
This NASBP Surety Bond Quarterly article is a great touchpoint for contractors, an easy list to follow and a good jumping off point to discuss how these rules translate to the bonding process.

Q&A Documents
These are great to share as a whole, or perhaps just capture a couple of the questions and answers if your prospect has specific areas of concern. With a focus on contractors, owners, or architects, these documents cover a lot of ground with concise, easily understood answers.

NASBP Surety Story Videos
These videos look at surety bonding and construction from the viewpoints of contractors, lenders, project owners, and others. If your prospective client is going through a certain situation, like a leadership transition, doing business in a new area, or hiring subcontractors, sharing a Surety Story video from someone in a similar situation can offer a new perspective.

Don’t forget! If you’re connected to your prospects on LinkedIn or another social network, sharing these and other resources in a post is another great way to connect. See the best practices for LinkedIn posts here.

These are just some of the valuable, free tools NASBP bond producers will find in the NASBP Producer Communications Toolkit 2.0 to help them promote the surety product to construction project stakeholders, including project owners nasbp.org/guaranteed/owner, lenders nasbp.org/guaranteed/lender, architects nasbp.org/guaranteed/architect, and contractors nasbp.org/guaranteed/contractor.

Check out NASBP’s social media posts every Friday to learn more about the new NASBP Toolkit 2.0 resources. Visit the Toolkit 2.0 to learn more here: nasbp.org/guaranteed.  #BeGuaranteedToSucceed #surety.