Summer isn’t all sunshine and vacation—there’s still work to do! Make sure to use the NASBP Producer Communications Toolkit 2.0 to help perfect your client presentations and answer potential client questions.

Don’t Forget About the Toolkit 2.0 PDF
The PDF of the Toolkit 2.0 includes some things that aren’t available on the producer or stakeholders resource pages. This includes an elevator speech that helps you share the value of surety effectively. Tweak the language to make it your own and fit your audience. There are also talking points about surety, focused for each construction project stakeholder. You can use these in tandem with the elevator speech or include in emails to strengthen your explanations and call to action.

Need Social Media Content But Feeling Uninspired? Toolkit 2.0 Can Help!
Toolkit 2.0 includes an array of social media images that producers can download and use as-is or incorporate a company logo and branding. It also includes generic post copy tailored to each construction project stakeholder. Use the copy for an easy social media post when you don’t have time to create something on your own or expand on the copy to make a unique post for your audience. Want to share a video? NASBP has those too, many with real project owners, contractors, and lenders sharing how surety is vital for their work.

Speaking of Videos, NASBP Surety Shorts Quickly Convey the Value of Surety Bonds
The NASBP Surety Shorts reveal the “Nine Things Savvy Owners Should Know About Bonding,” but don’t think that title is limiting! These nine videos are a fun, fast way to convey the importance of surety bonds for project success. You can share these videos with all construction project stakeholders and your community in general. The videos cover basics such as “What Is a Surety Bond?,” “What Is the Cost of Surety Bonds?,” and other topics important to owners and stakeholders.

Coming Soon…
NASBP is adding several new free resources to the online NASBP Producer Communications Toolkit 2.0. The NASBP Industry Relations Committee helped pinpoint the most useful items to add to the Toolkit 2.0. Look out for the new resources this fall—NASBP will announce them in NASBP SmartBrief, NASBP Pipeline, and NASBP social media channels!

These are just some of the valuable resources NASBP bond producers will find in the NASBP Producer Communications Toolkit 2.0. These free tips and tricks help producers promote the surety product to construction project stakeholders, including project owners nasbp.org/guaranteed/owner, lenders nasbp.org/guaranteed/lender, architects nasbp.org/guaranteed/architect, and contractors nasbp.org/guaranteed/contractor. Visit the Toolkit 2.0 to learn more here: nasbp.org/guaranteed. Check out NASBP’s social media post every Friday to stay in the know about the NASBP Toolkit 2.0 Resources. #BeGuaranteedToSucceed #surety.